Advice From The Web Design & Development Professionals

Lack of trust building elements

If website visitors don’t trust you as a reputable company then they will most likely not do business with you.

Our interface designers and online marketers have conducted multiple tests to find out what works and what doesn’t when it comes to trust building elements.

Have you ever visited a website that was instant sensory overload?

Sometimes there’s so much movement, so much stylizing, that you can’t even figure out what you’re looking at.

If you’ve got ads and videos all smashed together, with no space for the eye to rest, people won’t be able to look at one thing at a time, and therefore won’t look at anything.

“Too complicated” can also be a product of too much animation, too many menu items, and overwhelming number of links on the homepage, a distracting color scheme, or anything else that’s going to get in the way of your site visitors absorbing the content on your site.

Just look at Apple.com – the whole thing is clean and simple. It’s easy to navigate, and there’s never more going on than there has to be.

If people can’t bear to navigate your site, they aren’t going to spend any time there.

Message mismatch

Message mismatch is when the messaging on your website doesn’t match up with the expectations set by your advertising or does not fulfill the needs of your potential customers.

As a result, message mismatch can result, in high bounce rates and a low ROI for a website that is otherwise well designed. We analyze your customer base and business to better understand customer needs. The end result is a well crafted message that is clearly relateable to the website viewer.

Web development shortcomings

Too many times, front-end coders and back-end developers take shortcuts.

Elements such as slow page load time, lack of cross device compatibility and broken pages lead to potential customers leaving your website. That is why we have strict development standards that make our websites compatible, fast, and ready for search engine optimization (SEO).